The hassle-free integrated solution to increasing sales and customer loyalty.
Want to run promotions while at the same time capturing valuable customer data for vital future planning? But how it does work? Are the results of your promotions worth the investment you spend? How best to collect and utilize customer data effectively? How can it be used for future planning?
Whoever your target customers are, SurfGold's Promo@Ease Solution will help your company to recruit, grow and retain them as well as extract useful customer data for your analysis and planning needs.
With the strong loyalty technology support from SurfGold, the Promo@Ease Solution not only provides clients with a total promotion solution, but also sophisticated database management - from data acquisition and data mining to reporting and analysis based on Frequency, Recency and Value (FRV) - with a view to helping clients to increase sales and enhance customer loyalty.
Merchandise Promotion is most widely used by marketers to promote their products and increase sales. No matter what industry you are in and who your target customers are, we provide an end-to-end solution: from Concept development/Theme design » Premium sourcing and procurement » Amusement, to capturing customer data for analysis and planning » Promotion mechanism » Communication tools production » Logistics » Implementation to Reporting, to ensure maximum Return on Incentive Investment and to help retain the most valuable customers during the life of your programmes.
Concept development/Theme design
Every client has specific marketing goals. Before we hit the ground running, we will meet with you to understand your unique programme requirements. Once your objectives are clearly defined, we will map out your programme goals with a solution and develop bright ideas for effective, innovative programmes – this is what sets us apart from the competition.
Communication tools - Design and Creation
After developing an incentive solution that meets your needs, we begin producing the marketing communications materials for your programme. We offer full-service design and production for both on-line and off-line communications materials to bring a professional look to your programme and, most importantly, to motivate and attract your target audience.
Premiums Sourcing and Procurement
As a regional premiums sourcing hub for the Asia Pacific Region, we have developed extensive networks with more than 100 reliable gift and premium suppliers throughout Greater China. Your incentive programme only comes to life when the right product gets to the right person. We take great pride in delivering accurately, on time, and within budget. To do so, we have custom-built extensive networks with international logistics companies to accommodate both domestic and international delivery services.
In addition, we enjoy superior access to the most popular brand name merchandise, and can help in the process of liaison and co-marketing opportunities.
Amusement
Enrich your promotion programmes with Amusements! Knowing that the market is flooded with massive customer promotions, the Promo@Ease Solution helps clients to design exciting amusements to arouse customer interest and set your promotion apart from the competition. Most importantly, you can capture customer data for future analysis and planning.
Measurement and Reporting
Top to bottom, we are fully wired to serve you better. At Promo@Ease Solution, we utilize the best technology so your programme runs smarter and more efficiently. We provide you with clear, accurate and well-constructed reports that detail where your incentive programme stands and also where it’s headed.
2. Channel Boost: Motivating your channel partners to achieve targets
Channel partners are a vital push factor to help you increase sales and maintain good relationships with your customers. It's important to create brand loyalty with your partners, motivate them to recommend your products and make your promotion dominate the distribution channels. SurfGold's Promo@Ease Solution helps clients to motivate channel partners via a professional Channel Incentive Programme with effective promotion communications.
3. Analysis & Planning: In-depth understanding of customers and evaluation of promotion results via comprehensive market research and data analysis
Today's companies collect more and more customer data. They seek technologies and professional services that allow them to use this data to uncover additional revenue opportunities.
SurfGold's Promo@Ease Solution helps clients to generate useful data for analysis and planning. With the help of our proprietary technical platform, we enable you to decipher your data in a timely manner and to track your Most-Valued Customers, understand their behaviour, estimate their Lifetime Value, and also to modify your communication strategy. Realignment of your overall relationship strategy in the context of your customers, employees and partners is now made possible.
The Process:
Act now to experience the one-stop promotion solution based on a modern methodology designed to increase sales and customer loyalty!
For specific information on how we can help your business, write to
us at promoease@surfgold.com
