Digital Voucher Manager
A unique facilitator
for (digital) proof of purchase on a real time basis, the Digital
Voucher Manager is a patent pending application from SurfGold that
can execute marketing campaigns for widely distributed FMCG, OTC consumer
goods. You can implement a short term sales promotion campaign, or
a sampling promotion or a long term loyalty program using this technology.
The Engine helps you generate unique random (coupon) numbers (numeric,
alphabetical and alpha numeric) that can be distributed to customers
on purchase of products or services. The customers can then re-convey
the unique code along with their personal information using a variety
of communication interfaces such as SMS, Internet, Fax or an IVR,
and earn and redeem points for rewards, sweepstakes etc. Track customer
buying behaviour, distribution path, tertiary sale movement, new
product acceptance etc with this unique methodology.
The Digital Voucher Manager handles coupon number generation, validation
(upon submission), campaign management, sweepstakes, points earn
and points burn functions amongst other functions critical to the
flawless execution of your marketing campaigns.
Brands like Dove, Guinness
and Post are already reaping benefits
from this technology. Over a few million coupon numbers are being
generated every month and customers benefiting from it.
For specific information on how we can help your business, write
to us at info@surfgold.com
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