> SURFGOLD TO HANDLE LOYALTY MARKETING PROGRAM OF GAMING PORTAL ZAPAK.COM
(Exchange4media.com,December 2006) |
| ........................................................................................................................... |
> SURFGOLD TO BUILD GAMERS' COMMUNITY FOR ZAPAK
(EFYtimes.com ,December 2006) |
| ........................................................................................................................... |
> ZAPAK.COM AWARDS SURFGOLD
(Zdnetindia.com,December 2006) |
| ........................................................................................................................... |
> ZAPAK.COM AWARDS ITS LOYALTY MARKETING PROGRAM TO SURFGOLD
(Yahoo India Finance,NDTV Profit.com,Agencyfaqs.com,December 2006) |
| ........................................................................................................................... |
> IS YOUR ORGANIZATION SUFFERING FROM RIDS ?
(The CEO Refresher,September
2006) |
| ........................................................................................................................... |
> GETTING CUSTOMERS TO SAY YES
(MoneyControl.com, July 2006) |
| ........................................................................................................................... |
> CUSTOMER LOYALTY TRENDS FOR 2006: WHAT COMES NEXT
(The WiseMarketer.com, November 2005) |
| ........................................................................................................................... |
> LIMITATIONS OF RECENCY IN THE CONTEXT OF LOYALTY
(DM Review, September 2005) |
| ........................................................................................................................... |
> MAXIMUM IMPACT LOYALTY REWARD CATALOGUES: HOW TO PLAN THEM
(The Wise Marketer, May 2005) |
| ........................................................................................................................... |
> INDIAN FIRM'S NEW CUSTOMER STRATEGY DOUBLES SALES
(The Wise Marketer, May 2005) |
| ........................................................................................................................... |
> IVR AND THE ANGRY CUSTOMER: CALL CENTER IMBROGLIOACT II
(The CEO Refresher, February 2005) |
| ........................................................................................................................... |
> ASSESSING CUSTOMER LOYALTY THROUGH RELATIONSHIPS
(The CEO Refresher, December 2004) |
| ........................................................................................................................... |
> THE FOUR PERCENT SOLUTION: USING COMPLAINTS TO FURTHER LOYALTY
(The CEO Refresher, November 2004) |
| ........................................................................................................................... |
> INCREASING 'LIFETIME VALUE' OF CUSTOMERS
(The HINDU Businessline, November 2004) |
| ........................................................................................................................... |
> AMD LAUNCHES PARTNER REWARDS PROGRAM IN INDIA
(TheWiseMarketer.com, October 2004) |
| ........................................................................................................................... |
> KOREAN FSI LAUNCHES PARTNER LOYALTY SCHEME
(TheWiseMarketer.com, October 2004) |
| ........................................................................................................................... |
> NORTEL NETWORKS LAUNCHES SALES PARTNER REWARDS IN INDIA
(TheWiseMarketer.com, July 2004) |
| ........................................................................................................................... |
> BEWARE OF RETENTION RATE IDEAS
(DM Direct Newsletter, June 2004) |
| ........................................................................................................................... |
> LOW VALUE CUSTOMERS: CHILDREN OF A LESSER GOD?
(The CEO Refresher, June 2004) |
| ........................................................................................................................... |
> ONE-TO-ONE RELATIONSHIPS: THE CALL CENTER IMBROGLIO
(The CEO Refresher, February 2004) |
| ........................................................................................................................... |
