Zapak.com awards Surfgold

December 2006

Published in Zdnetindia.com

Reliance ADA Group, has launched casual gaming portal Zapak.com. To build a community of loyal gamers, the company has awarded SurfGold, Asia's loyalty marketing consultancy, its loyalty marketing account. SurfGold will use its proprietary "loyalty engine" technology to integrate with Zapak.com and create a point based loyalty program. It will allow loyal gamers to earn points for playing games on the portal and redeem their points for exciting rewards.

Commenting on the loyalty marketing initiative Arun Mehra, Chief Marketing Officer, Zapak.com said, "We were looking for an end-to-end program management solution which was also cost effective to drive our loyalty marketing initiative. We choose SurfGold for its strong cross-functional capabilities in loyalty marketing, technology and redemption management, to get the best results."

Commenting on the occasion Siddharth Reddy, Managing Director, SurfGold India said, "We are very pleased to be associated with Zapak.com in their endeavor to build India's largest gaming portal. With our proven technology expertise and experience across the Asia-pacific region, we aim to develop a unique loyalty solution that will enhance the user experience of gamers and build a loyal gaming community."