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Customer Loyalty
SurfGold advises businesses
on a course of action that goes beyond mere points or discounts. Our
methodology demonstrates strategic, operational and analytical expertise
in evolving relationship programs to grow an organisation's biggest
asset— its customers.
Countless marketing academicians, statisticians and marketing professionals
have hammered in the fact that it costs more to acquire a new customer
than to retain an existing one. Clearly, customer loyalty programs are vital
for companies to grow their businesses in the face of increasing product
parity and intensifying competition. The question, therefore, is
not as much about whether customer loyalty programs or not. But more importantly,
it is about the form and objectives of such programs. This is where
we have proved our worth to highly demanding companies across Asia.
With our domain expertise in loyalty – coupled with a total of 4,500
man-hours of experience in marketing – our biggest offering to you
is our ability to pick the best customer loyalty solutions for your needs.
Our customer loyalty solutions start with comprehensive strategy development and go
on to end-to-end implementation of all components. Our proprietary
technical platform – the Loyalty Engine - allows us to bring in various
efficiencies in terms of cost, time and reach.
Some Key Deliverables for Customer Loyalty Solutions
> Program Strategy and Design
Market research & need assessment
Solution development
Measurement metrics
Technology development
> Communication design, planning & implementation
> Program implementation
Logistics and fulfillment
Points statement printing
Mailing services
PO box management
Data entry & Transaction management
> Member services
Call center services
Customer service (voice/email)
> Reports and analysis
> Rewards management
Rewards sourcing and vendor mgmt
Premiums/bundling deals
Special offers/walk in discounts
Private label merchandise
For specific information on how we can help your business, write to
us at info@surfgold.com
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