Loyalty
Cube
Leading edge clients
like Microsoft and HP like to work with us because we employ progressive
inputs in terms of philosophy, technology and processes. All these
translate into clear-cut advantages for our clients in their domains.
The unique SurfGold Loyalty Cube lies at the core of our company's
philosophy.
The SurfGold Loyalty Cube is what we believe is the right indicator
of loyalty.
 The
three dimensions of a cube help in mapping the three aspects of
customer behaviour. The length, breadth and height define the form
of a cube; and similarly, we believe that Engagement, Responsiveness
and Frequency of customer behaviour define the measure of loyalty
for any product or service.
The solidity of the relationship, therefore, depends not merely
on any single dimension but on the combined, and balanced, development
of all three.
The Loyalty Cube also allows us to analyze the customer acceptance,
market share, repurchase rate, and hence the overall loyalty index
of a product or service.
For specific information on how we can help your business, write
to us at info@surfgold.com
|
