Solution Provided : Customer Loyalty Management

Samsung Card is one of Korea’s leading credit companies, serving over 11 million members with an annual transaction amount of more than $75 trillion. Samsung Card manages customers’ credit with a sophisticated high tech total management system while offering a range of financial services for its various segments.

The Korean credit card market was going through an appalling phase due to continued economic downturn. There was increased competition from new players and brands in the market. Faced with a high default rate and decreased consumer sentiment, Samung Card wanted to:
> Reach out to their customers and incentivize them for using Samsung Card.
> Increase customer loyalty by providing customized and unparalleled level of service/benefits to their customers.
> Recruit and promote their network of partners.
> Increase their market presence and build a relatively strong position in the Korean credit card market

Read more of how Edenred Pte Ltd helped Samsung with its business challenge by downloading the PDF document.