Solution Provided : Partner Relationship Management

Motorola has built up a significant presence in Hong Kong over the past 36 years. Specifically, the sales department of Motorola Asia Pacific is responsible for the sales of Motorola handsets in the Hong Kong region.

For Motorola Asia Pacific, promotions directed at end-users through the channel were a method to increase knowledge about customers, and build loyalty among them. However, Motorola felt the need for:
> A strategy that allowed a single platform for joint promotion with all the channels to reduce inefficiencies in promotion schemes.
> Process re-engineering to improve resource allocation and helping the channel sell out better.
> Enhanced CRM tools for better understanding of the customer, and channel sell-out status.

Read more of how SurfGold helped Motorola with its business challenge by downloading the PDF document.