GUINNESS
Solution Provided : Customer Relationship Management
Guinness is one of the world’s largest brewers producing
a distinctive and widely distributed beer—Guinness Stout,
which is brewed in more than 50 countries worldwide and sold in
more than 150. The company owns 80 percent of the global stout market.
Guinness didn’t have an accurate picture of its consumers
and their consumption patterns. It lacked clear information on:
> Household consumption data
> Purchase pattern information
> Consumption frequency among consumers
Read more of how SurfGold helped GUINNESS with its business challenge
by downloading the PDF
document.
| View other Case studies
: |
|
For specific information on how we can help your business, write to
us at info@surfgold.com
|
