Amara
Raja Batteries Limited, India
Solution Provided : Customer Relationship Management
Amara Raja Batteries Limited (ARBL) is one of the leading battery
manufacturers in India in the industrial and automotive segment.
It has 21 branch offices in India and a technology tie-up with Johnson Control,USA, the world's leading battery manufacturer.
Amara Raja's Amaron Hi-Way truck batteries catered to the heavy
commercial vehicles (HCV) segment, but it found itself as one of
the marginal players in this market segment. This batteries division
was beset with a number of problems that included:
> Inability to market Hi-Way effectively to fleet operators even
though efforts were on for 2 years.
> Dissatisfaction with company policies among channel partners.
> Low product visibility and brand awareness.
> Low mind-share among the key purchase influencers, that is,
the auto electricians.
> Less market share.
ARBL felt the need to increase its presence, brand awareness and
brand recall value among its channel partners and key influencers
segment.
Read more of how SurfGold helped Amara Raja with its business challenge
by downloading the PDF
document.
Amara Raja recognized SurfGold's competence in the loyalty marketing
field and approached SurfGold with the primary aim of facilitating
all the above objectives.
| View other Case studies
: |
|
For specific information on how we can help your business, write to
us at info@surfgold.com
|
