3COM
Corporation, Korea
Solution Provided : Partner Relationship Management
 3COM
Enterprise Networking Division, Korea, provides high-value converged
network infrastructure and connectivity products, services and solutions
for enterprises and public sector.
3COM Korea’s sales strategy was highly dependent on resellers.
Faced with a smaller market share and no authentic source data on
reseller sales or customer information, 3COM wanted to:
> Improve on its current market share through increased collaboration
with resellers.
> Increase reseller loyalty through a series of programs.
> Ensure authentic sales and customer data that can be analysed
Read more of how SurfGold helped 3COM with its business challenge
by downloading the
PDF document.
Given SurfGold’s expertise in
loyalty management in several Asia-Pacific countries, 3COM approached
SurfGold for:
> Formulating strategies to improve relationships with resellers.
> Suggesting frameworks for increased sales and higher market
share.
> Devising tools and techniques for collecting authentic data
with respect to sales and customers.
> Monitoring sales and targets on real-time basis.
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